USA Today whores out
"Tim Meyer and Andrew Rauscher, who both work in the city's Downtown neighborhood, say they bought the books Monday in a Downtown shop.
Meyer, 33, and Rauscher, 25, would not name the store, saying they're frequent customers and don't want to cause trouble for the management, which apparently made the mistake of putting the book out too early. They described the store as similar to an airport gift shop, located near their offices at Pathway Productions, 200 S. Meridian St."
Right - go to Pathway Productions -
http://www.pathwayproductions.com/ Who are they? They're advertising professionals. Who, "Tell great Stories. On time. On budget."
A little mom & pop vendor near where you guys work had the book out by accident - RIGHT. And the sales clerk just happened to work for Scholastic as a marketing flack, right?
"But Wednesday afternoon, Meyer was getting ready to delve into chapter 18, titled "Birthday Surprises." He said he likes the fast pace of the latest Potter volume.
"A lot of what I'm reading, I'm not sure what I'm supposed to believe," Meyer said. "What J.K. Rowling is telling you is pretty shocking considering the last five books."
Mmm, hmm. We wouldn't want to spoil the story by anything revealing, right? And we just happen to work for a little media advertising company that specializes in forming a narrative.
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My wife and I have a copy coming by mail on Friday and we're both looking forward to reading it; We're big fans. But crap like this makes me so friking angry. It's 'news' like this, from an obvious marketing campaign that USA Today is peddling, that got us hopeless George W., a frickin' nightmare of war, and a domestic disaster of debt and defits. All because some twit a a news company was either too dumb or too gutless to call out an obvious fabrication for what it was.
On top of it all, I bet Tim & Andrew get at least 5-10 new client calls today.